Company: Flecto.id
Role: Senior Product Designer
Duration: 2023 – today
Team: 5 Engineers, 1 Mobile Developer
Challenge
Facilitated high-value transactions of luxury watches online, addressing the lack of trust in existing marketplaces.
Approach
- Integrated Authentication: Implemented timestamped photos and serial number verification to ensure product authenticity.
- Expert Inspection: Established a process where each watch undergoes physical inspection by specialists before reaching buyers.
- Structured Specifications: Developed a standardized format for detailed technical information, enhancing transparency.
- User-Centric Dashboards: Designed centralized dashboards for sellers to manage inventory and track transactions efficiently.
- Enhanced Buyer Experience: Introduced precise search filters and transparent checkout processes with clear cost breakdowns.
Impact
- 72% reduction in authenticity disputes
- 43% increase in conversion rates
- 56% growth in active sellers
- 64% decrease in support tickets
Key Takeaways
- Trust can be systematically designed into digital platforms.
- Strategic friction points can enhance user confidence and long-term engagement.
- Balancing the needs of buyers and sellers through empathetic design leads to sustainable marketplace ecosystems